Embrace your inner alpha.

Primal Beard, where true masculinity is unleashed. Our premium beard products are crafted to empower men and transform your beard into a symbol of strength and confidence.

Our handcrafted locally made small batches include Beard Softening Oil, Beard Growth Oil, Beard Balms, Beard Brushes and Beard Grooming kits

See what your fellow South-African have to say
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Is your beard growing slowly

For those facing the challenge of slow growth, the Growth Serum beard oil offers a potential solution. Formulated with ingredients like Jamaican black castor oil and jojoba oil, these oils help stimulate hair follicles, promote blood circulation, and provide essential nutrients. Consistent application may accelerate beard growth over time.

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Is you beard dry and pricky

Dry beards can be uncomfortable for both men and their partners. The Softener beard oil comes to the rescue by hydrating and softening the beard, and making it more manageable and less prickly. Packed with natural oils like argan oil, this beard oil nourish the skin beneath, ensuring a smooth and enjoyable beard experience.

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Is your beard wild and unruly

An unruly beard can be tamed with the help of the Extra-Hold beard balm. This grooming product offers a solution for those struggling to control their facial hair. With a blend of beeswax and shea butter, this beard balm provides hold for the entire day, making styling easier and adding a polished touch to any beard.

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Is your beard in need of some deep moisturizing

A beard in need of taming and conditioning can benefit greatly from the Maximizer beard balm. Whether it's wiry, or dull, this beard balm comes to the rescue. The blend of natural oils and butters softens the hair, reduces itchiness, and promotes a well-groomed appearance, making the beard more manageable and enjoyable.

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